A totally new selection of innovative shapes creates additional opportunities by adding interest and variety.
Fruit filled snacks take the concept of healthy snacks beyond the industry's initial response of simply reducing fat and salt, into the realm of positive nutrition. They are an exact fit to today's market situation and can even expand the potential for extruded snacks into the health food sector.
Co-extruded fruit filled snacks can be marketed to both children and adults as ‘good for you', while still offering the taste and convenience that consumers demand in a snack product.
The concept involves the replacement of conventional savoury fillings with a fruit filling. These use highly concentrated fruit pastes from Taura Natural Ingredients, who have worked closely with Baker Perkins on the development of these products. The key to their appeal is the combination of an intense fruit flavour with a crunchy cereal. The low moisture activity of the Taura pastes ensures that the crispness of the shell is maintained so the products can be packed and distributed in a conventional, convenient format.
The same ranges of shapes and textures used for savoury snacks are available, and there are many exciting possibilities for different flavour combinations of fruit fillings.
The second new concept in co-extrusion is the co-extruded wafer – a thin ‘credit card' type product that opens up a whole new area of marketing opportunities including dips and countlines.
These slim, flat, rectangular products can also incorporate fruit or savoury fillings; they may be positioned as snacks in their own right or as ‘dipping' products – perhaps a fruit filled snack into a yoghurt, a healthy peanut butter into savoury spread, or a tomato filled snack into cheese. |
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Because of their shape, the a small amount of filling occupies a large area, and consequently gives an intensely flavoured product. They can be based on any of the complete range of grains processed by extrusion such as corn, wheat, or rice.
As a development of well proven extrusion technology, both new products can be made with minimal capital outlay on existing systems. Process technology, equipment, and customer support are all available from Baker Perkins as a complete solution. |
